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Article along with CSIR initiatives, the fair showcases Scheme (CGS) for MSEs, National Manufacturing immense variety and kaleidoscopic repertoire Competitiveness Program, Zero Defect Zero Effect of India’s handicrafts and handlooms with their (Z certification), National SC/ST Hub Scheme, multifarious uses, designs, motifs and techniques Prime Minister Employment generation Programme with diversity in both medium and method. and support through 18 Technology Centres (Tool Rooms & Technical Institutions) are some of the It is hoped that IITF 2017 will me more important initiative taken by the ministry of MSME attractive and will be participated by more number to make the MSMEs globally competitive and of domestic enterprises as well as by foreign buyers also for economic development of the country. with diversified range of products and ideas. Marketing Assistance & technology upgradation VI) Scope for SMEs: Scheme (MATU)is one of the schem of the ministry for providing marketing support to MSE,s which The fair provides a reliable and tested platform has been detailed in this article for the benefit of to SMEs exporters, entrepreneurs and investors. the MSE,s to avail the opportunities of the scheme. Apart from highlighting initiatives on ‘Digital India’ of the Centre/ Sate Governments in their respective MSME Clusters’ have also been identified, pavilions, the pavilions also projects first hand based on the export potential of the product and information about priceless collection of exquisite the density of industries in the cluster for focused gems, architectural marvels built centuries ago, interventions to boost exports. Planning is also been scenic hill stations, languid beach resorts, vibrant made to organize outreach activities in a structured festivals, bountiful wild life, throbbing cities, lush way in these clusters with the help of willing tropical forests, timeless deserts, exhilarating “Industry Partners” and “Knowledge Partners”. adventure sports, ethnic handicrafts, impregnable This will specifically help in increasing exports forts and palaces and lots more. from MSME sectors. Further, various steps being taken by the Govt. of India specially under MATU VII) Event Participation by Development Scheme as well as showcasing of products/services commissioner (MSME): by MSEs in such trade fair will definitely helpful to enhance the marketing of products/services Office of the Development Commissioner including the export. However, there is a need to (MSME), Ministry of MSME is regularly participating adopt latest technology and quality standard for in India International Trade Fair (IITF) since 2007. manufacture of the products / providing services This year also there will be good participation to meet the global challenges and to succeed in of MSE,s under the sponsorship of DC(MSME). meeting the national goal of Make in India, Digital Interested MSE,s may apply on line for participation India, Skill India, Zero Defect and Zero Effect. in IITF 2017. These initiative will definitely help Indian industry to grow and meet the global challenges. conclusion:- – The writer is an Ex–Director (Chemical), Considering the significance of small and Offce of DC (MSME). medium scale enterprise in Indian economy and in employment generation, Government of India, specially Ministry of MSME is focusing on promotion and development of MSME,s through various scheme/programme and policies as well throgh various support services. ‘Cluster Development Programme, Credit Linked Capital Subsidy Scheme (CLCSS), Collateral Free Credit Guarantee June-November, 2017 55