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Article Trade Fair/VDP – an initiative of Ministry of Micro, Small & Medium Enterprises to provide marketing support/ platform to MSEs – H.S. Bisht Introduction:- for increase in marketability of products in National/International market. icro, Small and Medium Enterprises are vibrant sector in Indian economy and c) To facilitate marketing linkages especially in Mplays a vital role in over all development the view of Public Procurement Policy for of the country. MSMEs have shown constant MSEs Order 2012. growth rate of over 10.8% in recent years. This sector contributes 37.54% (including service) d) To create consciousness and to educate of the country’s GDP, 45% of the manufactured the MSEs about importance of packaging output and more than 40 % of its exports. The in marketing, latest packaging techneque, MSMEs provide employment to more than 113 import- export policy and procedure, million persons through 63.4 million enterprises latest development in international trade which producing over 8000 products. “Make in etc by organising International & National India”, “Skill India”, “Digital India”, “Start ups, Workshop/Seminar on marketing/packaging/ IPR, Incubation, green India, Zero Defect and Zero topics relevant to MSME sector. Effect (ZED) are some of the area being focussed by this Ministry for the growth and development of the ii) Eligibility criteria: The applicant Micro/Small MSME sector. Enterprise should suitably be registered through EM part II/Udyog Aadhar Memorandum(UAM) Initiative for providing marketing support for availing financial benefits. Office of the Development Commissioner, iii) component of the scheme Ministry of MSME is having a scheme of Marketing a. Domestic fairs/exhibitions Assistance & Technology Upgradation (MATU) for promotion of MSME Sector. The details of the b. International trade fairs/exhibitions modified scheme ie. Marketing Assistance and Technology Upgradation (MATU) is available c. International/national workshop / seminars under the Marketing Assistance Icon of this office d. Vendor development programme link www.dcmsme.gov.in. The scheme is under operation w.e.f the 29th June, 2016. The highlight e. Bar code of the scheme is as under: a) Domestic Trade Fairs/ Exhibitions: To i) Objective of the scheme: encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and a) To encourage manufacturing Micro and Small developing domestic markets. MSME Development Enterprises (MSEs) in their efforts of tapping and developing domestic/overseas markets. Institutes act as the Implementing Agency. Under the scheme financial assistance of 80% of space b) To encourage Micro and Small Enterprises rent paid for General category units and 100% of (MSEs) for adoption of bar coding on products SC/ST/Women/NER/PH units limited to Rs.20,000/- 52 Laghu Udyog Samachar