Page 39 - Untitled-1

Special Article The scheme Marketing Assistance & Technology Upgradation (MATU) is playing a vital role in facilitating the marketing avenues to MSMEs in national and international markets. tap and develop domestic / overseas markets. Some all categories of units subject to maximum of such policies / scheme include encouraging Rs. 10,000/-. Micro and Small Enterprises (MSEs) for adoption of Bar coding on products and its certification 4. International Trade Fairs / Exhibitions: The by recognised national / International Bodies for Financial assistance of 80% of space rent paid increase in marketability of products in national for General category units and 100% for SC/ / international Market, creating consciousness ST/women/NER/PH units limited to Rs. 1.00 and to educate the MSMEs about importance of lakhs for booth size of 6 Sq. Mtrs. 100% of air packaging in marketing, acquaint them with latest fare, economic class for one person maximum packaging technology, import export procedure Rs 1.25 lakhs for all category units. latest development in international trade etc. by 5. International / National Workshops / organising International & National Workshops Seminars on Marketing /Public Procurement / Seminars on marketing / packaging/ topics /Packaging etc.: Scale of assistance would be relevant to MSME sector, encouraging MSME units Rs 2.5 lakhs maximum for National Workshop to participate in Domestic / International Trade / Seminar and Rs 5.0 Lakhs maximum for Fairs etc. The scheme Marketing Assistance & International Workshop / Seminar including Technology Upgradation (MATU) is playing a vital cost of travel, boarding & lodging for role in facilitating the marketing avenues to MSMEs international experts. in national and international markets. The brief of scheme is as follows: 6. Vendor Development Programmes: State Level Vendor Development Programme 1. Objective: To encourage manufacturing (SLVDP) will focus on Vendor-Vendee match Micro and Small Enterprises (MSEs) in tapping with duration of one day and Rs. 30,000/- and developing domestic / overseas markets, per programme. National Level Vendor popularising adoption of Bar Coding of Development Programme (NLVDP) will products, facilitate marketing linkages and focus on organizing Industrial Exhibition cum educate on relevant topics of marketing by Buyer-Seller Meet with duration of be 2-3 organising International & National Workshop/ days. The maximum sanction per program Seminar. would be of Rs 8.00 lakhs (max.) & minimum 2. Eligibility criteria: Micro/Small Enterprise recovery of 60% for “A” class city; sanction should have EM part II/ Udyog Aadhar of Rs 6.00 lakhs (max.) & minimum recovery Memorandum. 50% per program for all other cities except NE states/J&K/ Himachal Pradesh – max. sanction 3. Domestic Trade Fairs / Exhibitions:. The Rs 5.00 lakhs & minimum recovery 20% per Financial assistance of 80% of space rent program. paid for General category units and 100% for SC/ST/women/NER/PH units limited to 7. Reimbursement on obtaining Bar code: Rs. 20,000/- for booth size of 6 Sq. Mtrs. Providing 75% of one time registration fee and and Rs. 50,000/-. for technology trade fair/ Annual recurring fee (for first three years) paid by exhibition. 100% of Contingency expenditure MSEs to GS1 India. The claim may be submitted (include travel, publicity and freight) for in prescribed format (or system in place). June-November, 2017 37