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Special Article Marketing Promotion – A need for MSME Sector - S.R. Samuel and A.K. Verma Fast changing global economic scenario has thrown up various opportunities and challenges to the MSMEs in India. While on the one hand, many opportunities are opened up for this sector to enhance productivity and look for new markets at national and international levels, it has also, on the other hand, put an obligation to upgrade their competencies to meet the competition as new products which are launched at an astonishing pace and are available worldwide in short time. Micro, Small & Medium Enterprises do not have any strategic tools / means for their business / market development as available with large industries. In the present competitive age, Marketing is one of the weakest areas wherein MSMEs face major problems. Background any strategic tools / means for their business / market development as available with large industries. he Micro, Small and Medium Enterprises In the present competitive age, Marketing is one (MSMEs) sector has emerged as a highly of the weakest areas wherein MSMEs face major Tvibrant and dynamic sector of the Indian problems. economy over the last five decades. MSMEs not only play crucial role in providing large Marketing, a strategic tool for business employment opportunities at comparatively development, is critical for the growth and survival lower capital cost than large industries but also of MSMEs. Due to the lack of information, scarcity help in industrialisation of rural & backward of resources and unorganized ways of selling / areas, thereby, reducing regional imbalances, marketing, MSME sector often faces problems assuring more equitable distribution of national in exploring new markets and retaining existing income and wealth. MSMEs are complementary ones. Such asymmetries in information, being not to large industries as ancillary units and contribute aware of the new market where they may sell their enormously to the socio-economic development of products and buyer also having lack of knowledge the country. about the products manufactured by MSMEs result in severe impediments to the growth and survival Fast changing global economic scenario has of MSMEs in a highly competitive environment. thrown up various opportunities and challenges MSMEs do not have sufficient resources at their to the MSMEs in India. While on the one hand, command and, therefore, need institutional many opportunities are opened up for this sector support for marketing their products at national to enhance productivity and look for new markets and international level. at national and international levels, it has also, on the other hand, put an obligation to upgrade their Ministry of Micro, Small and Medium competencies to meet the competition as new Enterprises is implementing various policies / products which are launched at an astonishing schemes/ Programmes to provide assistance to pace and are available worldwide in short time. improve their competitiveness and international Micro, Small & Medium Enterprises do not have market exposure to MSME Sector enabling them to 36 Laghu Udyog Samachar