The Scheme:-
MSMEs sector has
emerged as a highly vibrant and dynamic sector
of the Indian economy over the last five decades.
MSMEs are not only playing crucial role in providing
large employment opportunities at comparatively
lower capital cost than large industries but also
helping in industrialization of rural and backward
areas, thereby, reducing regional imbalances,
assuring more equitable distribution of national
income and wealth.
It may be mentioned
here that Marketing, a strategic tool for business
development is critical for the growth and survival
of MSMEs. Marketing is most important factor for
the success of any enterprise. It is one of the
weakest areas wherein MSMEs face major problems
in the present competitive age. Due to lack of
information, scarcity of resources and unorganized
way of selling / marketing, MSME sector finds
problems in exploiting new markets.
Objectives:-
The
objective of this programme envisages that some
of those clusters of MSMEs, which have quality production
and export potential, shall be identified &
encouraged and assisted through this scheme to achieve
competitiveness in the national and international
markets. The programme aims at improving the marketing
competitiveness of MSME sector by improving their
techniques and technologies’ promotion of
exports and to provide a check on imports also
Activities:-
The
broad activities planned under the scheme include
Technology up gradation in Packaging, Skills
up gradation/Development for Modern Marketing Techniques,
Competition Studies of threatened products,
Special components for
North Eastern Region (NER), Identification of new
markets through state/district level, local exhibitions/trade
fairs, Corporate Governance Practices, Marketing
Hubs and Reimbursement to ISO 18000/22000/27000
Certification.
Present Status:-
The scheme is being
implemented in a Public Private Partnership (PPP)
Mode. The details of the scheme is as under.
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