E-Commerce-A Guide

The International Trade Center (ITC), the technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the World Trade Organization (WTO)has brought out a series of publications in its Trade Secrets series. This series includes books titled Secrets of Quality Management, Secrets of Exporting Services, Secrets of the World Trading System and Secrets of the Automotive Component Supplier Industry. The latest in this series is a book titled Secrets of Electronic Commerce - A Guide for Small & Medium Sized Exporters. The book is intended to be an easy to understand reference tool and consultation device for small and medium sized exporters seeking to expand their sales in overseas markets using e-commerce as a sales, marketing and communication tool. The book answers over 100 of the most commonly asked questions on e-commerce. ITC has made available an Indian edition of this book in association with the Confederation of Indian Industry (CII). Priced at Rs.550, the book is available from CII.